Compared with ShopifyOpen your store
A Shopify wholesale alternative, built around approval.
Shopify is a store for selling to everyone, with wholesale added. GateVentory is built the other way round: buyers apply, you approve them, and each sees the prices you chose for them. Here is how the two compare for wholesale, using Shopify’s own pages as of October 21, 2026.
Side by side
| Shopify | GateVentory | |
|---|---|---|
| Monthly price | Basic $39, Grow $105, Advanced $399, billed monthly; less billed yearly. Plus starts at $2,300. | All-in, $59 a month. One plan. |
| Wholesale on the plan | B2B on Basic, Grow, Advanced and Plus. Not on Starter or Retail. | Every feature, on the one plan. |
| Fee on orders | With a payment provider other than Shopify Payments: 2% on Basic, 1% on Grow, 0.6% on Advanced, 0.2% on Plus. | 1% per order, never more than $1.50, with Stripe. Stripe’s own processing fees apart. |
| Wholesale price lists | Up to 3 B2B catalogs on Basic, Grow and Advanced. Unlimited on Plus. | As many price categories as you need, for each vendor. |
| Buyer applications | Company account requests, through the Shopify Forms app. | Built in. As many applications as you need, each with its own questions, documents and prices. |
| Saying no | To reject an application, delete the company. | Reject with an optional note, which is emailed. They can apply again, or be blocked from that application. |
| A store only for approved buyers | Company account requests can’t be used in a dedicated store gated to B2B customers. | A store with nothing public opens on its applications. |
Shopify’s details as its own pages said them on October 21, 2026. Prices are in US dollars.
When GateVentory is the better fit
- Most of your buyers have to qualify first: a license, a resale certificate, a membership.
- You sell the same products to several kinds of buyer, each at its own price.
- Your vendors ship your orders, and each should get its own part to fill.
- You want approvals in your inbox, with the documents attached if you choose.
When Shopify is the better fit
If most of your sales are to the public and wholesale is a small part, Shopify’s store, with B2B on its Basic plan and up, gives you far more ways to design and extend a store. GateVentory does one thing: selling to buyers you approve.
Where these facts come from
Read next
- PricingGateVentory is $59 a month plus 1% per order, never more than $1.50. One plan with every feature included, and no card is needed until you open your store.
- Wholesale applicationsBuild your wholesale account application, approve or reject buyers from your inbox, and let only approved buyers see their prices and order from your store.
- Prices for each kind of buyerShow retail, wholesale and member prices in one online store. Each kind of buyer sees only the price category you approved them for, and the public sees retail.
Sell only to buyers you’ve approved.
Open your store, set up a gate and start reviewing applications.